Beacon Street
SONIC STRATEGY FOR GLOBAL BRANDS
Original Composition
As a partner at the award-winning Beacon Street Studios, I've made custom music for film, TV, and thousands of ads. From small campaigns to epic Super Bowl spots, I've honed the craft of helping brands tell stories, amplify emotions and connect with customers through sound.
Original Composition
As a partner at the award-winning Beacon Street Studios, I've made custom music for film, TV, and thousands of ads. From small campaigns to epic Super Bowl spots, I've honed the craft of helping brands tell stories, amplify emotions and connect with customers through sound.
Strategic Innovation
Sonic branding can be a stressful process for brands. Capturing the ethos of a company in a single sonic stamp is a real challenge. To solve this problem I developed a Sonic Branding Explorer, a digital experience that let's agencies and brands be hands on in the initial stages of creation. This sonic sandbox helped us cut rounds of revisions by 50% by giving the agencies and clients a way to express what they wanted without having to put it into words.
Strategic Innovation
Sonic branding can be a stressful process for brands. Capturing the ethos of a company in a single sonic stamp is a real challenge. To solve this problem I developed a Sonic Branding Explorer, a digital experience that let's agencies and brands be hands on in the initial stages of creation. This sonic sandbox helped us cut rounds of revisions by 50% by giving the agencies and clients a way to express what they wanted without having to put it into words.
More Contributions
More Contributions
Creative Direction
Bridging the idea gap from client language to creative speak is one of my superpowers. I have done this for countless brands. Translating and triangulating client needs and leading a team through execution.
Operations
From guiding the flow of information to constructing project pipelines to integrating automations and hardware + software infrastructure tooled to streamline, I thrive on efficiency.
Asset Management
Developed systems to manage and archive ongoing creative assets as well as devised automations to harvest legacy assets to position them for revenue generation.
Creative Direction
Bridging the idea gap from client language to creative speak is one of my superpowers. I have done this for countless brands. Translating and triangulating client needs and leading a team through execution.
Operations
From guiding the flow of information to constructing project pipelines to integrating automations and hardware + software infrastructure tooled to streamline, I thrive on efficiency.
Asset Management
Developed systems to manage and archive ongoing creative assets as well as devised automations to harvest legacy assets to position them for revenue generation.